Energy Mix
FUEL60
Carbohydrate
60 g
Sodium
600 mg
Flavor
Lemon-Lime
Eljays Consumer Health · Coming Soon
Eljays Cycling Nutrition
Cycling nutrition, built to count.
Fuel the work. Replace what is lost. Recover deliberately. Clear ingredients, declared doses, one complete serving at a time.
Real ingredients
No proprietary blends. Every component is declared on the label.
Real doses
Each serving delivers a meaningful, evidence-informed quantity.
Practical packaging
Single-serve sachets for the ride; tubs for the kitchen.
The range
Five products. One system.
From fuel to hydration to recovery — each product is designed to do one job, and to do it honestly. Sachets for the road; tubs for the kitchen.
Electrolytes
HYDRATE400
Sodium
400 mg
Flavor
Naartjie-Orange
Recovery Mix
RECOVER25
Protein
25 g
Carbohydrate
50 g
Flavor
Naartjie-Orange
Energy Gel
GEL40
Carbohydrate
40 g
Flavor
Lemon-Lime
Energy Bar
RIDE40
Carbohydrate
40 g
Flavor
Naartjie-Orange
Tub range
Built for the kitchen.
Multi-serving tubs for FUEL60, HYDRATE400 and RECOVER25 — the same formulation as the sachets, scaled for daily use.
FUEL60
1 kg
60 g carb · 600 mg sodium
~15 servings
HYDRATE400
135 g
400 mg sodium
~30 servings
RECOVER25
850 g
25 g protein · 50 g carb
~10 servings
Training & race pack combos
Single-serve nutrition built to count.
Monthly delivery boxes matched to your training load, and race-day packs dialled for distance and intensity. Fuel smart. Train consistently. Race prepared.
1 · Monthly delivery
Training volume packs.
6 hours
per week
- FUEL60x8
- HYDRATE400x8
- GEL40x4
- RIDE40x4
- RECOVER25x4
6–8 hours
per week
- FUEL60x10
- HYDRATE400x10
- GEL40x6
- RIDE40x4
- RECOVER25x6
8–12 hours
per week
- FUEL60x14
- HYDRATE400x12
- GEL40x8
- RIDE40x6
- RECOVER25x8
12–18 hours
per week
- FUEL60x20
- HYDRATE400x16
- GEL40x12
- RIDE40x8
- RECOVER25x12
2 · Race-specific packs
Race day. Your plan. Your advantage.
90–100 km
Race pack
- FUEL60x1
- HYDRATE400x2
- GEL40x2
- RIDE40x1
- RECOVER25x1
100–120 km
Race pack
- FUEL60x1
- HYDRATE400x2
- GEL40x3
- RIDE40x1
- RECOVER25x1
200 km
Race pack
- FUEL60x2
- HYDRATE400x4
- GEL40x5
- RIDE40x2
- RECOVER25x2
Crit kit
10 laps · 2.1–3.1 km per lap
- FUEL60x1
- HYDRATE400x1
- GEL40x1
- RIDE40x1
- RECOVER25x1
Portfolio strategy
Seven therapeutic franchises.
Eljays' portfolio is built around defined franchises — not an uncontrolled catalogue — so scientific, regulatory and commercial focus stays sharp.
Anchor franchise
Sports, Recovery & Active Living
Cycling nutrition, hydration, recovery formulations, topicals, sleep and cycling first-aid.
Franchise
Respiratory & Seasonal Health
Cough, cold, sore throat, sinus, allergy and paediatric respiratory support.
Franchise
Digestive & Metabolic Health
Antacids, oral rehydration, probiotics, nausea, nutrition and diabetes support.
Franchise
Cardiometabolic & Chronic Care
Hypertension, lipid management, diabetes, fixed-dose combinations and adherence packs.
Franchise
Women's Health
Menstrual, maternal, intimate, menopause and family-planning products.
Franchise
Dermatology & Wound Care
Antifungals, emollients, acne, wound care, antiseptics and topicals.
Franchise
Hospital & Institutional
Licensed distribution, local packaging, hospital generics and cold-chain distribution.
Interested in the Eljays range or partnering on a franchise?
Get in touch →